Fabletics launched in 2013, with the help of actress Kate Hudson. Fabletics set out to offer quality and stylish workout apparel at a price that people could afford. Before Fabletics, only expensive, premium brands offered quality workout apparel, but they were out the of the budget of most people. Fabletics aims to offer the same quality of those expensive brands but at a fraction of the cost. Fabletics main business is their membership subscription service where their members pay a monthly fee and receive a two to three piece outfit delivered to their doorstep.
Many consumers are shopping online more and more. Brick and mortar retailers are losing business to online websites when their customers come in to see their merchandise, but then end up purchasing online when they find it cheaper. Fabletics has recently decided to implement a reverse showroom technique and are opening physical stores. This may seem contrary to current trends to go from being an online business to opening physical stores. Fabletics is utilizing their stores to give their customers another level of customer service. Their members can see and try on clothes before they purchase them. The items also go into their online shopping cart, so they can buy them later online if they desire. The stores also learn the styles and trends that are popular in the communities they serve, so they are better able to know what styles and clothing to offer their customers. The stores also manage to sign up a fourth of those who come in the stores to be monthly subscription members, thus building their loyal customer base. The website and physical stores manage to work hand in hand to build the Fabletics brand and offer their members the greatest customer service.
In addition to the excellent customer service, Fabletics customers remain loyal month after month because of the fantastic quality of clothing that they receive. The quality of clothing that they receive rivals that of the expensive brands, so you feel like you are getting a great deal. Feeling like a smart and savvy shopper makes you want to return and be a loyal customer. Their clothing is so soft and comfortable to wear, you will want to wear them everywhere. The compression and shape of the clothes will hold up after many workouts, so you will always have the support you need when you get your sweat on. Plus, the clothes keep their color and resist fading, so you will always look fantastic while working out.
Fabletics has developed a quiz to help their customers determine their preferences and exercise habits. This helps narrow down outfit and clothing options, making shopping quicker and easier. Making shopping simple and saving you time, gives you more time to live and enjoy your life. You can choose a handpicked outfit to be delivered to your door each month for your monthly membership fee and can also shop a la carte. Fabletics goal is to encourage you to live a healthy and active lifestyle.